{"id":2553,"date":"2026-09-13T23:29:07","date_gmt":"2026-09-14T02:29:07","guid":{"rendered":"https:\/\/ptpilot.juliagrimberg.com\/?page_id=2553"},"modified":"2026-09-14T16:57:24","modified_gmt":"2026-09-14T19:57:24","slug":"hybrid-campaign","status":"publish","type":"page","link":"https:\/\/ptpilot.juliagrimberg.com\/pt\/hybrid-campaign\/","title":{"rendered":"Campanhas Integradas"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2553\" class=\"elementor elementor-2553\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-567f980 e-flex e-con-boxed e-con e-parent\" data-id=\"567f980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-322dc20 elementor-widget elementor-widget-html\" data-id=\"322dc20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<meta 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.pf-cta{width:auto;font-size:12px}.pf-hybrid-intro__body{min-height:0;padding-block:52px}.pf-hybrid-title{font-size:clamp(62px,20vw,88px)}.pf-hybrid-lede{font-size:18px}.pf-hybrid-camera{width:220px;margin:28px 0 0}.pf-hybrid-diagram{grid-template-columns:1fr;grid-template-areas:\"creator\" \"plus\" \"assets\" \"flow\" \"hybrid\" \"ideal\"}.pf-hybrid-plus{font-size:42px}.pf-hybrid-ideal__grid{grid-template-columns:1fr 1fr}.pf-case{padding-block:62px}.pf-case-grid,.pf-case--fockema .pf-case-grid{grid-template-columns:1fr;min-height:0}.pf-case-title,.pf-case-title--wide{font-size:clamp(52px,15vw,70px)}.pf-case-media-link{width:min(100%,520px);margin-inline:auto}.pf-case-right{grid-column:auto;display:block}.pf-case-right .pf-outcome,.pf-case-right .pf-key-results{margin-top:14px}.pf-case-actions .pf-cta{width:100%}.pf-key-results dl{grid-template-columns:1fr 1fr}}\n@media(max-width:410px){.pf-key-results dl{grid-template-columns:1fr}.pf-hybrid-ideal__grid{grid-template-columns:1fr}}\n@media(min-width:1101px) and (min-height:800px){html:has(body.elementor-page-2553 .pf-hybrid-route){scroll-snap-type:y mandatory;scroll-padding-top:0}}@media(min-width:1101px) and (min-height:650px) and (max-height:799px){html:has(body.elementor-page-2553 .pf-hybrid-route){scroll-snap-type:y proximity;scroll-padding-top:0}}@media(max-width:1100px){html:has(body.elementor-page-2553 .pf-hybrid-route){scroll-snap-type:none}.pf-route-panel{min-height:0;scroll-snap-align:none;scroll-snap-stop:normal}}@media(prefers-reduced-motion:reduce){html:has(body.elementor-page-2553 .pf-hybrid-route){scroll-behavior:auto;scroll-snap-type:none}.pf-route-panel{scroll-snap-align:none;scroll-snap-stop:normal}.pf-hybrid-route *,.pf-hybrid-route *:before,.pf-hybrid-route *:after{transition-duration:.01ms!important}}\n<\/style>\n<main class=\"portfolio-native pf-hybrid-route\" aria-label=\"Hybrid Campaigns portfolio\">\n <section class=\"pf-hybrid-intro pf-route-panel\" aria-labelledby=\"hybrid-title\"><div class=\"pf-route-inner\"><nav class=\"pf-hybrid-top\" aria-label=\"Hybrid Campaign navigation\"><a class=\"pf-back-link\" href=\"\/pt\/portfolio-native-prototype-hero-section-2\/\">Back to home<\/a><a class=\"pf-cta\" href=\"\/pt\/influencer-work\/\">View audience &amp; performance<\/a><\/nav><div class=\"pf-hybrid-intro__body\"><header><h1 class=\"pf-hybrid-title\" id=\"hybrid-title\">Hybrid<br>Campaigns<\/h1><p class=\"pf-hybrid-lede\">Creator distribution combined with reusable visual content for immediate reach and long-term brand value.<\/p><img fetchpriority=\"high\" decoding=\"async\" class=\"pf-hybrid-camera\" src=\"https:\/\/ptpilot.juliagrimberg.com\/wp-content\/uploads\/2026\/09\/hybrid-camera-ornament-28e766.png\" width=\"800\" height=\"533\" alt=\"\"><\/header><div class=\"pf-hybrid-diagram\"><article class=\"pf-hybrid-column pf-hybrid-column--creator\"><h2>Distribui\u00e7\u00e3o pela Criadora<\/h2><ul><li>Published on my channels<\/li><li>Reels &amp; Stories<\/li><li>Audience connection<\/li><li>Story-led brand integration<\/li><\/ul><\/article><div class=\"pf-hybrid-plus\" aria-hidden=\"true\">+<\/div><article class=\"pf-hybrid-column pf-hybrid-column--assets\"><h2>Brand-Owned Assets<\/h2><ul><li>Edited photo and video content<\/li><li>UGC clips<\/li><li>Website and campaign assets<\/li><li>Reusable content library<\/li><\/ul><\/article><div class=\"pf-hybrid-flow\" aria-hidden=\"true\">\u2193<\/div><article class=\"pf-hybrid-result\"><h2>Hybrid Collaboration<\/h2><p>Audience impact + reusable content<\/p><\/article><div class=\"pf-hybrid-ideal\"><p>IDEAL FOR<\/p><div class=\"pf-hybrid-ideal__grid\"><span>Hotel Openings<\/span><span>Destination Campaigns<\/span><span>Hosted Stays &amp; Experiences<\/span><span>Seasonal Launches<\/span><\/div><\/div><\/div><\/div><\/div><\/section>\n <section class=\"pf-case pf-case--fockema pf-route-panel\" aria-labelledby=\"hybrid-fockema\"><div class=\"pf-route-inner pf-case-grid\"><div class=\"pf-case-left\"><h2 class=\"pf-case-title pf-case-title--wide\" id=\"hybrid-fockema\">Fockema Tours<br>South Africa<\/h2><p class=\"pf-case-eyebrow\">Hybrid Campaign Case<\/p><p class=\"pf-location\">South Africa<\/p><article class=\"pf-case-note\"><h3>Overview<\/h3><p>A hybrid campaign combining delivered visual assets, social media publication and blog content to inspire Brazilian travelers and drive bookings for Fockema Tours South Africa.<\/p><\/article><\/div><a class=\"pf-case-media-link\" href=\"https:\/\/www.instagram.com\/reel\/DLS4qx6RpjU\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View Fockema Tours campaign on Instagram\"><img loading=\"lazy\" class=\"pf-case-media\" decoding=\"async\" src=\"https:\/\/ptpilot.juliagrimberg.com\/wp-content\/uploads\/2026\/09\/creator-media-fockema-complete-3cb034.webp\" width=\"615\" height=\"583\" alt=\"Fockema Tours South Africa campaign content\"><\/a><div class=\"pf-case-right\"><blockquote class=\"pf-quote\">The campaign generated real Brazilian bookings, follower growth and strong audience interest for future tours.<\/blockquote><article class=\"pf-outcome\"><h3>Outcome<\/h3><p>The campaign elevated visibility, built trust with a Brazilian audience and delivered measurable results, positioning Fockema Tours strongly to capture ongoing demand for South Africa travel experiences.<\/p><\/article><section class=\"pf-key-results\" aria-labelledby=\"hybrid-fockema-results\"><header class=\"pf-key-results__head\"><h3 id=\"hybrid-fockema-results\">Key Results<\/h3><span>\u2726<\/span><\/header><dl><div class=\"pf-key-result\"><dd>6+<\/dd><dt>Confirmed Brazilian bookings<\/dt><\/div><div class=\"pf-key-result\"><dd>147K<\/dd><dt>TikTok views<\/dt><\/div><div class=\"pf-key-result\"><dd>299K<\/dd><dt>Instagram views<\/dt><\/div><div class=\"pf-key-result\"><dd>42.9K<\/dd><dt>Interactions<\/dt><\/div><div class=\"pf-key-result\"><dd>+1,152.5%<\/dd><dt>Follower growth<\/dt><\/div><div class=\"pf-key-result\"><dd>423<\/dd><dt>New followers<\/dt><\/div><\/dl><\/section><div class=\"pf-case-actions\"><a class=\"pf-cta pf-cta--external\" href=\"https:\/\/www.instagram.com\/reel\/DLS4qx6RpjU\/\" target=\"_blank\" rel=\"noopener noreferrer\">View published work<\/a><a class=\"pf-cta\" href=\"\/pt\/destinations-experiences\/\">View experiences work<\/a><\/div><\/div><\/div><\/section>\n <section class=\"pf-case pf-route-panel\" aria-labelledby=\"hybrid-usa\"><div class=\"pf-route-inner pf-case-grid\"><div class=\"pf-case-left\"><h2 class=\"pf-case-title\" id=\"hybrid-usa\">Visit the USA<\/h2><p class=\"pf-case-eyebrow\">Performance \/ Brand Case<\/p><p class=\"pf-location\">Texas, USA<\/p><article class=\"pf-case-note\"><h3>Overview<\/h3><p>A campaign created to inspire Brazilian travelers to explore Texas beyond the obvious \u2014 from cowboy heritage and wide-open landscapes to vibrant cities, local culture and authentic experiences.<\/p><\/article><\/div><a class=\"pf-case-media-link\" href=\"https:\/\/www.instagram.com\/reel\/DSYXTVSDgAX\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View Visit the USA campaign on Instagram\"><img loading=\"lazy\" class=\"pf-case-media\" decoding=\"async\" src=\"https:\/\/ptpilot.juliagrimberg.com\/wp-content\/uploads\/2026\/09\/creator-media-visit-usa-30de49.webp\" width=\"510\" height=\"799\" alt=\"Visit the USA Texas campaign\"><\/a><div class=\"pf-case-right\"><blockquote class=\"pf-quote\">Destination storytelling that made Texas feel aspirational, accessible and relevant to Brazilian travelers.<\/blockquote><article class=\"pf-outcome\"><h3>Outcome<\/h3><p>The campaign delivered strong visibility and engagement, positioning Texas as a desirable and diverse destination for Brazilian travelers.<\/p><\/article><section class=\"pf-key-results\" aria-labelledby=\"hybrid-usa-results\"><header class=\"pf-key-results__head\"><h3 id=\"hybrid-usa-results\">Key Results<\/h3><span>\u2726<\/span><\/header><dl><div class=\"pf-key-result\"><dd>5M<\/dd><dt>Total views<\/dt><\/div><div class=\"pf-key-result\"><dd>4.9M<\/dd><dt>Views on Instagram<\/dt><\/div><div class=\"pf-key-result\"><dd>13.6K<\/dd><dt>Views on TikTok<\/dt><\/div><div class=\"pf-key-result\"><dd>Strong<\/dd><dt>Destination awareness<\/dt><\/div><\/dl><\/section><div class=\"pf-case-actions\"><a class=\"pf-cta pf-cta--external\" href=\"https:\/\/www.instagram.com\/reel\/DSYXTVSDgAX\/\" target=\"_blank\" rel=\"noopener noreferrer\">View published work<\/a><a class=\"pf-cta\" href=\"\/pt\/destinations-experiences\/\">View destination work<\/a><\/div><\/div><\/div><\/section>\n <section class=\"pf-case pf-route-panel\" aria-labelledby=\"hybrid-skyscanner\"><div class=\"pf-route-inner pf-case-grid\"><div class=\"pf-case-left\"><h2 class=\"pf-case-title\" id=\"hybrid-skyscanner\">Skyscanner<\/h2><p class=\"pf-case-eyebrow\">Performance \/ Brand Case<\/p><p class=\"pf-location\">Jo\u00e3o Pessoa, Para\u00edba, Brazil<\/p><article class=\"pf-case-note\"><h3>Overview<\/h3><p>Travel content focused on inspiration, destination discovery and practical trip planning for Brazilian travelers.<\/p><\/article><\/div><a class=\"pf-case-media-link\" href=\"https:\/\/www.instagram.com\/reel\/DFFp3C_xGni\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View Skyscanner campaign on Instagram\"><img loading=\"lazy\" class=\"pf-case-media\" decoding=\"async\" src=\"https:\/\/ptpilot.juliagrimberg.com\/wp-content\/uploads\/2026\/09\/creator-media-skyscanner-5981b0.webp\" width=\"513\" height=\"800\" alt=\"Jo\u00e3o Pessoa Skyscanner campaign\"><\/a><div class=\"pf-case-right\"><blockquote class=\"pf-quote\">Aspirational content, destination discovery and practical planning in a narrative that brings the brand closer to real travelers.<\/blockquote><article class=\"pf-outcome\"><h3>Outcome<\/h3><p>Strong visibility across Instagram and TikTok, driving brand association with practical trip planning and destination discovery.<\/p><\/article><section class=\"pf-key-results\" aria-labelledby=\"hybrid-sky-results\"><header class=\"pf-key-results__head\"><h3 id=\"hybrid-sky-results\">Key Results<\/h3><span>\u2726<\/span><\/header><dl><div class=\"pf-key-result\"><dd>3.6M<\/dd><dt>Total views<\/dt><\/div><div class=\"pf-key-result\"><dd>2.2M<\/dd><dt>Views on Instagram<\/dt><\/div><div class=\"pf-key-result\"><dd>1.4M<\/dd><dt>Views on TikTok<\/dt><\/div><div class=\"pf-key-result\"><dd>11,764%<\/dd><dt>Above partner average on Instagram<\/dt><\/div><\/dl><\/section><div class=\"pf-case-actions\"><a class=\"pf-cta pf-cta--external\" href=\"https:\/\/www.instagram.com\/reel\/DFFp3C_xGni\/\" target=\"_blank\" rel=\"noopener noreferrer\">View published work<\/a><a class=\"pf-cta\" href=\"\/pt\/destinations-experiences\/\">View destination work<\/a><\/div><\/div><\/div><\/section>\n <section class=\"pf-case pf-route-panel\" aria-labelledby=\"hybrid-vytopna\"><div class=\"pf-route-inner pf-case-grid\"><div class=\"pf-case-left\"><h2 class=\"pf-case-title\" id=\"hybrid-vytopna\">Vytopna<\/h2><p class=\"pf-case-eyebrow\">Restaurant \/ Brand Case<\/p><p class=\"pf-location\">Prague, Czech Republic<\/p><article class=\"pf-case-note\"><h3>Overview<\/h3><p>We showcased one of Prague\u2019s most unusual dining experiences \u2014 a railway restaurant where miniature trains deliver your order right to the table.<\/p><\/article><\/div><a class=\"pf-case-media-link\" href=\"https:\/\/www.instagram.com\/p\/DNs7zoMVFfb\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View Vytopna campaign on Instagram\"><img loading=\"lazy\" class=\"pf-case-media\" decoding=\"async\" src=\"https:\/\/ptpilot.juliagrimberg.com\/wp-content\/uploads\/2026\/09\/creator-media-vytopna-f35a1c.webp\" width=\"515\" height=\"800\" alt=\"Vytopna Railway Restaurant campaign\"><\/a><div class=\"pf-case-right\"><blockquote class=\"pf-quote\">A fun and surprising experience, presented in an aspirational yet informative way to inspire travelers to add it to their Prague itinerary.<\/blockquote><article class=\"pf-outcome\"><h3>Outcome<\/h3><p>The campaign generated strong visibility and audience response, reinforcing Julia\u2019s ability to transform real-world experiences into high-impact content.<\/p><\/article><section class=\"pf-key-results\" aria-labelledby=\"hybrid-vytopna-results\"><header class=\"pf-key-results__head\"><h3 id=\"hybrid-vytopna-results\">Key Results<\/h3><span>\u2726<\/span><\/header><dl><div class=\"pf-key-result\"><dd>1.38M<\/dd><dt>Total views<\/dt><\/div><div class=\"pf-key-result\"><dd>920K<\/dd><dt>Views on Instagram<\/dt><\/div><div class=\"pf-key-result\"><dd>200K<\/dd><dt>Views on TikTok<\/dt><\/div><div class=\"pf-key-result\"><dd>200K<\/dd><dt>Likes<\/dt><\/div><\/dl><\/section><div class=\"pf-case-actions\"><a class=\"pf-cta pf-cta--external\" href=\"https:\/\/www.instagram.com\/p\/DNs7zoMVFfb\/\" target=\"_blank\" rel=\"noopener noreferrer\">View published work<\/a><a class=\"pf-cta\" href=\"\/pt\/gastronomy\/\">View gastronomy work<\/a><\/div><\/div><\/div><\/section>\n<\/main>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Back to homeView audience &amp; performance HybridCampaigns Creator distribution combined with reusable visual content for immediate reach and long-term brand value. Creator Distribution Published on my channels Reels &amp; Stories Audience connection Story-led brand integration + Brand-Owned Assets Edited photo and video content UGC clips Website and campaign assets Reusable content library \u2193 Hybrid Collaboration [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-2553","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hybrid Campaigns | Julia Grimberg | Viagem<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hybrid Campaigns | Julia Grimberg | Viagem\" \/>\n<meta property=\"og:description\" content=\"Back to homeView audience &amp; performance HybridCampaigns Creator distribution combined with reusable visual content for immediate reach and long-term brand value. 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