{"id":1991,"date":"2026-09-08T21:31:20","date_gmt":"2026-09-09T00:31:20","guid":{"rendered":"https:\/\/ptpilot.juliagrimberg.com\/?page_id=1991"},"modified":"2026-09-10T15:25:34","modified_gmt":"2026-09-10T18:25:34","slug":"selected-cases","status":"publish","type":"page","link":"https:\/\/ptpilot.juliagrimberg.com\/pt\/selected-cases\/","title":{"rendered":"Selected Case Studies"},"content":{"rendered":"
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\n \t\t\tSELECTED CASE STUDIES<\/span>\n\t\t\t\t\t

Evidence, context and outcomes.<\/h1>\n\t\t\t\t\t

Selected campaign work presented with the context, objectives, execution and supported results needed to understand the project clearly.<\/p>\n\t\t\t\t\t\u2193   SKYSCANNER \/ JO\u00c3O PESSOA<\/span>\n\t\t\n<\/section>\n

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\n \t\t\t01 \/ SKYSCANNER<\/span>\n\t\t\t\t\t

Jo\u00e3o Pessoa, Para\u00edba<\/h2>\n\t\t\t\t\t

Travel content focused on inspiration, destination discovery and practical trip planning for Brazilian travelers.<\/p>\n\t\t\t\t\tLOCATION  \u00b7  JO\u00c3O PESSOA, PARA\u00cdBA, BRAZIL<\/span>\n\t\t\n<\/div>\n\t\t\t\"Skyscanner\t\t\n<\/section>\n

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\n \t\t\t01 \/ CONTEXT<\/span>\n\t\t\t\t\t

Destination discovery<\/h3>\n\t\t\t\t\t

A Jo\u00e3o Pessoa campaign created for Skyscanner, connecting destination inspiration with practical trip planning for Brazilian travelers.<\/p>\n\t\t\n<\/article>\n

\n \t\t\t02 \/ OBJECTIVES<\/span>\n\t\t\t\t\t

Inspire, guide, connect<\/h3>\n\t\t\t\t\t

01 \u2014 Inspire Brazilian travelers to discover new destinations.

02 \u2014 Highlight Skyscanner as the go-to platform for planning trips.

03 \u2014 Drive engagement and brand affinity through authentic storytelling.<\/p>\n\t\t\n<\/article>\n

\n \t\t\t03 \/ EDITORIAL APPROACH<\/span>\n\t\t\t\t\t

Useful storytelling<\/h3>\n\t\t\t\t\t

Aspirational content, destination discovery and practical planning in a narrative that brings the brand closer to real travelers.<\/p>\n\t\t\n<\/article>\n\n<\/section>\n

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\n \t\t\tSUPPORTED RESULT<\/span>\n\t\t\t\t\t

11,764%<\/h2>\n\t\t\t\t\t

Above partner average on Instagram \u00b7 3.6M total views \u00b7 2.2M views on Instagram \u00b7 1.4M views on TikTok<\/p>\n\t\t\n<\/div>\n

\n \t\t\tOUTCOME<\/span>\n\t\t\t\t\t

Visibility with purpose<\/h3>\n\t\t\t\t\t

Strong visibility across Instagram and TikTok, driving brand association with practical trip planning and destination discovery.<\/p>\n\t\t\n<\/div>\n\n<\/section>\n

\n \t\t\t\n\t\tEXPLORE DESTINATION WORK \u2197\n\t<\/a>\t\t\t\t\t\n\t\tBACK TO PORTFOLIO \u2197\n\t<\/a>\t\t\n<\/div>\n\t\t\t

<\/p>\n\t\t\n<\/article>\n\n<\/div>\n

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\n \t\t\t02 \/ VYTOPNA<\/span>\n\t\t\t\t\t

Vytopna Railway Restaurant<\/h2>\n\t\t\t\t\t

LOCATION \u00b7 PRAGUE, CZECH REPUBLIC<\/p>\n\t\t

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\n \t\t\tOVERVIEW<\/span>\n\t\t\t\t\t

The campaign showcased one of Prague\u2019s most unusual dining experiences \u2014 a railway restaurant where miniature trains deliver orders directly to the table.<\/p>\n\t\t\t\t\tOBJECTIVES<\/span>\n\t\t

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01 \u2014 Highlight the restaurant\u2019s unique concept and atmosphere.<\/p>\n\t\t\t\t\t

02 \u2014 Drive strong engagement through authentic storytelling and visuals.<\/p>\n\t\t\t\t\t

03 \u2014 Inspire travelers to include Vytopna in their Prague itinerary.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n